If you’re looking for the best SEO influencers to follow and learn from in 2023, you’re in the right place. These influential SEO experts have proven themselves to be leaders in the industry, with their expertise and knowledge guiding and shaping the field of search engine optimization. From providing valuable insights and strategies to sharing the latest trends and updates, these top SEO influencers are the go-to sources for any business owner or digital marketer looking to enhance their online presence and drive organic traffic. Stay tuned to this list of the best SEO influencers to stay ahead in the ever-evolving world of search engine optimization.
Understanding SEO Influencers: What are they and why do they matter?
SEO influencers play a crucial role in the world of digital marketing and search engine optimization (SEO). These individuals are experts in the field who have gained significant knowledge and experience in understanding search engine algorithms, optimizing websites, and driving organic traffic. Their expertise and influence are highly valued by business owners, digital marketers, and online marketers seeking to improve their SEO strategies and achieve better online visibility. SEO influencers are known for their ability to stay updated with the latest algorithm updates, industry trends, and best practices. Their insights, advice, and recommendations are sought after by companies and individuals looking to enhance their online presence. SEO influencers in digital marketing are often keynote speakers at industry conferences and events, and their opinions are often featured in popular blogs and news articles. Whether it’s understanding the latest search algorithm updates or implementing effective SEO strategies, SEO influencers are an invaluable resource for any individual or organization aiming to succeed in the competitive online landscape.
1. Steve Toth
Steve Toth is a seasoned SEO strategist, consultant, and one of the leading figures in the industry. With over a decade of experience, Steve has made significant contributions to the field of search engine optimization.
What sets Steve apart is his data-driven approach. He believes in making decisions based on solid evidence and extensive research, ensuring that his strategies deliver tangible results. By analyzing data and keeping a close eye on algorithm updates, Steve helps his clients achieve substantial organic search traffic growth.
Steve’s expertise extends across a wide range of industries and clients. From small businesses to global brands, he has worked with a diverse portfolio, honing his skills and knowledge along the way. His ability to adapt and cater to different needs sets him apart from others in the field.
In addition to his consulting work, Steve is an avid blogger and speaker. He shares his insights and expertise through informative blog posts that are highly regarded in the SEO community. As a frequent keynote speaker at industry conferences, Steve educates and inspires fellow marketers and business owners.
With his wealth of experience, data-driven approach, and dedication to helping businesses succeed, Steve Toth continues to be a highly sought-after influencer in the SEO industry. His expertise and contributions make him a trusted authority in the field, and his clients benefit from his unrivalled knowledge and strategies.
2. Larry Kim
Larry Kim is one of the top SEO influencers in the industry, known for his innovative approach to search engine optimization. With a background in computer science and over 15 years of experience in digital marketing, Larry has made significant contributions to the SEO community.
As the founder and CEO of MobileMonkey, a popular chatbot platform, Larry continues to revolutionize the way businesses engage with their customers through messaging apps. Prior to MobileMonkey, Larry founded WordStream, a leading provider of online advertising software. Under his leadership, WordStream grew to become a multi-million dollar company, serving thousands of customers worldwide.
Larry is widely recognized for his expertise in SEO tactics and strategies that can boost search engine rankings and drive organic traffic. He has shared his knowledge through numerous speaking engagements at industry conferences and is a sought-after keynote speaker. Additionally, his blog posts on topics such as search algorithm updates and content marketing are widely read and highly regarded by digital marketers.
With his extensive experience and proven track record, Larry Kim is a trusted influencer in the SEO community. His passion for innovation and his ability to stay ahead of the curve make him a valuable resource for business owners and online marketers seeking to improve their search engine rankings.
3. Danny Sullivan
Danny Sullivan is one of the most prominent SEO influencers in the industry. As the founder of Search Engine Land and a public liaison between the SEO community and Google, he has played a pioneering role in shaping the field of search engine optimization.
Before delving into the world of SEO, Danny had a successful career as a journalist and analyst for renowned companies such as CNN and PC World. His background as a journalist has given him a unique perspective and a keen understanding of how search engines work.
Danny’s insights and opinions are highly respected within the SEO community. He is known for his ability to simplify complex concepts and explain them in a way that anyone can understand. Through his articles, keynote speeches, and interviews, Danny continues to provide valuable information and guidance to SEO professionals, business owners, and digital marketers worldwide.
With his extensive knowledge and experience, Danny Sullivan has become an invaluable resource for anyone seeking to navigate the ever-changing landscape of search engine optimization. His contributions have made him a trusted source of information and a true influencer in the SEO industry.
4. Pam Moore
Pam Moore is a prominent figure in the SEO industry, renowned for her expertise and contributions. As the CEO and founder of Marketing Nutz, she has delved into the world of digital marketing, specializing in content marketing and social media strategies. With her extensive knowledge and experience, Pam shares her insights as a sought-after speaker and consultant.
Pam’s background in the SEO industry spans over a decade, comprising various roles such as news editor for NBC Nightly News, allowing her to understand the constantly evolving landscape of search algorithms and updates. Her profound understanding of the industry and ability to adapt has garnered her recognition as an influential voice in the field.
One of Pam’s notable strengths lies in her ability to connect with her audience. Through her consultancy work, speaking engagements, and popular blog posts, she serves as a trusted guide for business owners, digital marketers, and online entrepreneurs seeking to enhance their SEO strategies. Pam Moore’s impact as an SEO influencer extends beyond her work at Marketing Nutz, as she empowers individuals worldwide, enabling them to drive organic traffic and achieve their digital marketing goals.
5. Neil Patel
Neil Patel is an influential SEO expert, entrepreneur, and co-founder of successful companies such as Crazy Egg, Hello Bar, and KISSmetrics. With his extensive experience in the industry, Neil has made significant contributions that have positioned him as one of the top marketers worldwide.
One of Neil Patel’s most notable contributions is his blog, neilpatel.com, where he shares his wealth of knowledge and expertise in SEO strategies, digital marketing, and entrepreneurship. His blog is a go-to resource for business owners, digital marketers, and online entrepreneurs seeking effective SEO strategies and insights.
Neil Patel is renowned for his data-driven approach to SEO, emphasizing the importance of analytics and metrics to drive organic traffic and business growth. He believes in the power of content marketing and social media as key elements in building a strong online presence.
With his entrepreneurial mindset, Neil has established himself as a trusted figure in the SEO industry. His expertise and thought leadership have earned him a reputation as one of the top marketers globally. Through his work, Neil Patel continues to inspire and educate aspiring digital marketers and entrepreneurs, making him a true influencer in the world of SEO.
6. John Rampton
John Rampton is undeniably one of the top SEO influencers and digital marketing consultants in the industry. As an accomplished entrepreneur, investor, and founder of successful startups such as Due.com, his expertise and insights have revolutionized the world of online marketing.
Rampton’s extensive knowledge in content marketing, social media marketing, and SEO has made him a highly sought-after consultant by businesses globally. His ability to create engaging and effective content strategies has earned him recognition by Forbes as one of the top 10 online marketers.
Having established himself as an authority in the industry, Rampton’s influence reaches far and wide. He has been a keynote speaker at numerous conferences, sharing his expertise and empowering business owners to elevate their SEO strategies and digital marketing efforts.
With a track record of helping businesses generate organic traffic and achieve online success, John Rampton continues to make a significant impact in the SEO community. His insightful blog posts and expert advice have cemented his position as a go-to resource for digital marketers and online entrepreneurs.
In conclusion, John Rampton’s industry expertise, combined with his entrepreneurial accomplishments, make him a top SEO influencer and trusted digital marketing consultant. His ground-breaking strategies in content marketing, social media marketing, and SEO have garnered recognition and praise from industry leaders and business owners alike.
7. Cyrus Shepard
Cyrus Shepard is a name that instantly comes to mind when talking about influential SEO consultants. With his extensive experience as the former head of SEO at Moz, he has established himself as a go-to expert in the industry.
As an SEO consultant, Shepard has a deep understanding of on-page optimization, link building, and content marketing. He knows how to optimize websites for search engines, ensuring that they rank high in search results. His expertise in link building helps businesses build high-quality backlinks to their sites, boosting their visibility and organic traffic.
Content marketing is another area where Shepard excels. He understands the importance of creating valuable and engaging content that attracts and retains an audience. By leveraging his knowledge in content marketing, he helps businesses drive organic traffic and build authority in their industry.
Shepard’s knowledge and experience make him a sought-after consultant for businesses looking to improve their SEO strategies. Whether it’s on-page optimization, link building, or content marketing, Shepard has the insights and expertise to help businesses achieve their goals. When it comes to SEO consultants, Cyrus Shepard is undoubtedly one of the best in the business.
8. Ann Smarty
Ann Smarty is a renowned SEO expert, blogger, and content marketing strategist who has made significant contributions to the industry. With her expertise in link building and content marketing, she has established herself as a thought leader and influencer in the SEO community.
One of Ann’s notable achievements is the creation of MyBlogGuest, a widely recognized and highly regarded SEO community site. Through this platform, she has provided a space for bloggers, content creators, and SEO professionals to collaborate and share their knowledge and insights.
Ann’s expertise in SEO and content marketing has been widely recognized, earning her a reputation as a trusted source of information and guidance in these fields. She is sought after as a speaker at industry conferences and has been featured in various leading publications, including Forbes and Entrepreneur.
As a blogger herself, Ann understands the importance of quality content and the role it plays in SEO strategies. She consistently shares her knowledge and insights through her blog and has been influential in promoting ethical SEO practices.
In summary, Ann Smarty is an esteemed SEO expert, blogger, and content marketing strategist known for her expertise in link building and content marketing. Through her platform, MyBlogGuest, she has made significant contributions to the SEO community, providing a space for collaboration and knowledge sharing. Her insights and expertise have had a positive impact on the industry, making her a highly regarded SEO influencer.
9. Marissa Mayer
Marissa Mayer is a renowned figure in the search industry, with a background as a former Google executive and CEO of Yahoo!. With a Bachelor’s degree in Symbolic Systems and a specialization in Artificial Intelligence, Mayer played a significant role in shaping search technology during her time at Google.
As one of Google’s earliest employees, Mayer led the development of various key products, including the iconic Google Search. She played a crucial role in enhancing the search engine’s user experience and refining search algorithms to deliver accurate and relevant results. Mayer’s expertise in search technology and her entrepreneurial mindset helped her pave the way for numerous advancements in the industry.
Mayer’s tenure at Yahoo! as CEO was marked by efforts to revitalize the company’s search capabilities and position it as a formidable competitor in the search industry. She oversaw strategic acquisitions and partnerships, including the high-profile partnership with Microsoft to power Yahoo!’s search functionality.
Throughout her career, Marissa Mayer has received notable achievements and recognition. She was named to Fortune magazine’s list of the 50 Most Powerful Women in Business for multiple years and was ranked among Forbes’ Most Powerful Women in Technology. Mayer’s contributions to the search industry as a visionary leader and her dedication to leveraging technology for improved user experiences have solidified her standing as an influential figure in search technology and entrepreneurship.
10. Brian Dean
Brian Dean is a renowned SEO expert and the founder of Backlinko, a highly regarded SEO training and link building site. With years of experience in the industry, Brian has established himself as a leading authority in the field of search engine optimization.
At Backlinko, Brian focuses on providing actionable strategies and tactics to help websites increase their organic traffic and improve their search engine rankings. His expertise lies in white hat link-building techniques, which are ethical and follow search engine guidelines.
Brian’s unique approach to SEO has earned him a vast and loyal following of digital marketers and business owners who seek his guidance. His methods have proven to be highly effective in boosting organic traffic and driving relevant leads to websites.
Through his blog posts, videos, and online courses, Brian shares his in-depth knowledge and expertise, catering to both beginners and experienced professionals in the SEO community. His insights and recommendations are highly sought after, and his expertise has been featured on reputable platforms such as Forbes and Entrepreneur.
In summary, Brian Dean is an influential figure in the SEO industry, known for his expertise in link building and white hat SEO tactics. As the founder of Backlinko, he continues to provide valuable resources and training to help businesses achieve success in the ever-changing landscape of search engine optimization.
11. Rand Fishkin
Rand Fishkin is a highly renowned figure in the SEO industry. As the co-founder of Moz, a widely acclaimed SEO software company, Rand has made significant contributions to the digital marketing community. With his expertise in search engine optimization, he has become a trusted source of knowledge and guidance for marketers worldwide.
In addition to his work with Moz, Rand currently serves as the CEO of SparkToro, an audience intelligence platform that helps businesses understand their target audience better. Through SparkToro, he continues to empower marketers with valuable insights and data-driven strategies.
Rand’s influence in the SEO industry is further bolstered by his extensive speaking engagements and thought leadership in the field. He has been a keynote speaker at major conferences and his insights have been featured in various publications. His popular blog, Whiteboard Friday, provides actionable tips and strategies for improving SEO performance.
With his deep understanding of search engine algorithms and his ability to predict and explain algorithm updates, Rand Fishkin has solidified his position as one of the top SEO influencers in the digital marketing community. His expertise and passion for helping businesses succeed online make him a trusted and invaluable resource for marketers and business owners alike.
12. Brian Clark
Brian Clark is a renowned figure in the world of content marketing, SEO, and entrepreneurship. As the founder of Copyblogger, a highly influential and popular content marketing blog, Brian has established himself as one of the foremost experts in the field.
With his vast knowledge and experience, Brian Clark has become a go-to source for marketers and business owners seeking valuable insights into content marketing strategies and techniques. His expertise extends beyond just content marketing, as he also possesses a deep understanding of search engine optimization and the intricacies of building a successful business online.
Brian Clark’s contributions to the industry are unmatched, and he is widely recognized for his ability to craft valuable content that resonates with a target audience. His innovative approach to content marketing has revolutionized the way brands engage with their customers, driving traffic and boosting conversions.
Entrepreneurs and marketers alike admire Brian Clark for his ability to combine creative storytelling with effective SEO strategies. By aligning these two disciplines, he has empowered countless individuals and businesses to achieve success in the digital space.
In summary, Brian Clark’s entrepreneurial spirit, coupled with his expertise in content marketing and SEO, has solidified his position as a prominent figure in the industry. Through his trailblazing work at Copyblogger, he continues to inspire and educate the next generation of digital marketers and entrepreneurs.
13. Dharmesh Shah
Dharmesh Shah is the co-founder and Chief Technology Officer (CTO) of HubSpot, one of the most influential and widely used inbound marketing and sales platforms in the industry. With a strong background in software development and entrepreneurship, Shah has played a pivotal role in establishing HubSpot as a leader in the digital marketing space.
Shah’s expertise lies in inbound marketing, a methodology focused on attracting, engaging, and delighting customers through valuable content and experiences. He has an in-depth understanding of search engine optimization (SEO) and has applied these strategies to drive organic traffic and growth for HubSpot and its customers.
Known for his prolific blogging and speaking engagements, Shah shares his insights and knowledge with the wider online marketing community. His blog posts and presentations cover a wide range of topics, including inbound marketing strategies, SEO best practices, and the entrepreneurial mindset needed for success in the digital age.
As a co-founder of HubSpot, Shah has been instrumental in building and scaling the company, which now serves thousands of businesses worldwide. His entrepreneurial spirit and leadership skills have been recognized by industry peers, making him a sought-after speaker and influencer in the SEO and inbound marketing space.
Overall, Dharmesh Shah’s expertise in inbound marketing, SEO, and entrepreneurship, coupled with his dedication to sharing valuable insights, have cemented his position as one of the top influencers in the industry.
14. Barry Schwartz
Barry Schwartz: A Leading SEO Influencer
Barry Schwartz is a highly regarded SEO influencer, known for his expertise in SEO news and trends. He is the founder of the Search Engine Roundtable and serves as the news editor at Search Engine Land.
With his extensive knowledge in the field, Schwartz has become a key figure in the SEO community. He is praised for his ability to deliver up-to-the-minute insights on search engine optimization. His expertise allows him to analyze and interpret algorithm updates and their impact on websites and businesses.
In addition to his online contributions, Schwartz is a regular speaker at industry conferences and events. His presentations provide invaluable insights into the ever-changing SEO landscape, helping business owners and digital marketers stay ahead of the game.
As the founder of the Search Engine Roundtable, Schwartz has cultivated a community where industry professionals can discuss and share their thoughts on SEO strategies and best practices. His platform has become a go-to resource for those seeking the latest news and updates in the world of search engine optimization.
Barry Schwartz’s contributions as an SEO influencer have made him an indispensable resource for anyone seeking to improve their organic traffic and enhance their online presence. With his deep understanding of SEO and its complexities, Schwartz continues to be a trusted source for marketers looking to stay ahead in the digital marketing industry.
15. Douglas Karr
Douglas Karr is a recognized thought leader in the fields of SEO, content marketing, and marketing technology. With years of experience and expertise, he has become one of the top influencers in the industry.
As the founder of Martech Zone, Douglas has built a platform that connects marketers with the latest trends, tools, and strategies in the ever-evolving world of digital marketing. Through his blog, he consistently shares valuable insights, case studies, and best practices to help business owners and marketers navigate the complex landscape of SEO and content marketing.
Douglas’s deep understanding of marketing technology allows him to guide businesses in optimizing their online presence and driving organic traffic to their websites. His passion for staying up-to-date with algorithm updates and industry trends makes him a trusted source of information for marketers seeking to enhance their SEO strategies.
In addition to his blogging, Douglas is a frequent speaker at industry events, sharing his knowledge and expertise with audiences around the world. With his engaging and insightful presentations, he has gained a reputation as a dynamic and influential speaker.
For anyone looking to stay ahead in the world of SEO, content marketing, and marketing technology, Douglas Karr is a leading authority to follow. With his extensive knowledge and experience, he continues to shape the industry and inspire digital marketers to achieve success.
16. Matt Diggity
Matt Diggity is a highly regarded SEO influencer and digital marketing expert who has made a significant impact in the industry. As the founder of The Search Initiative, Diggity Marketing, and Leadspring LLC, he has demonstrated his expertise and deep knowledge in the field.
One of Matt Diggity’s notable specializations is affiliate marketing, where he has achieved remarkable success. His experience in this area gives him a unique perspective on search engine optimization and allows him to offer valuable insights to his clients.
Matt Diggity is also known for his SEO coaching, helping business owners and digital marketers improve their strategies and increase organic traffic to their websites. His coaching programs provide in-depth guidance on SEO techniques, algorithm updates, and effective marketing strategies.
In addition, Matt Diggity is renowned for his ability to predict and prepare for major Google updates. With his in-depth knowledge of search algorithms and industry trends, he helps his clients stay ahead of the curve and maintain strong visibility in search engine rankings.
With his extensive experience and proven track record, Matt Diggity has established himself as a trusted advisor and sought-after expert in the SEO industry. By following his guidance and implementing his strategies, individuals and businesses can significantly improve their online presence and achieve their marketing goals.
17. John Mueller
John Mueller, the Senior Webmaster Trends Analyst at Google, plays a pivotal role in fostering effective communication between webmasters and Google engineers. With years of experience at Google under his belt, Mueller has become a trusted source of information for those seeking insights into the ever-evolving world of search engine optimization (SEO). His dedication to facilitating clear and transparent communication has made him an invaluable asset to both webmasters and marketers alike.
One of the notable aspects of Mueller’s impact on the SEO community is his extensive following on YouTube. Through his highly informative and engaging videos, he addresses common queries, discusses key industry trends, and offers practical advice for improving website performance. This has not only helped him build a significant online presence but has also positioned him as a go-to authority in the SEO space.
Mueller’s extensive experience and expertise at Google, coupled with his ability to effectively communicate complex concepts, have cemented his reputation as a prominent figure in the SEO industry. Whether he is demystifying algorithm updates or shedding light on the latest search engine trends, Mueller continues to make valuable contributions to the SEO community and is highly regarded as a trusted source of information and guidance.
18. Marie Haynes
Marie Haynes, the founder of Marie Haynes Consulting, is an esteemed SEO influencer in the industry. With her expertise in analyzing Google algorithm updates, auditing link profiles, and recovering from Google penalties, Marie has become a go-to resource for businesses seeking to enhance their search engine optimization strategies.
One of Marie’s notable contributions to the SEO community is her weekly newsletter, “Search News You Can Use.” In this newsletter, she provides subscribers with up-to-date information on the latest SEO trends, algorithm changes, and industry news. The newsletter is renowned for its concise and actionable insights, making it a valuable resource for marketers, business owners, and SEO professionals.
Marie also shares her expertise through her blog, where she delves deeper into various aspects of SEO, including link building, content optimization, and penalty recovery. Her blog posts are highly informative, offering practical tips and strategies that readers can implement to improve their organic traffic and search engine rankings.
Overall, Marie Haynes is an influential figure in the SEO community, known for her expertise in analyzing Google algorithm updates, auditing link profiles, and aiding businesses in recovering from Google penalties. Through her newsletter, “Search News You Can Use,” and her blog, Marie continues to provide invaluable insights to marketers and business owners alike.
19. Aleyda Solis
Aleyda Solis is widely recognized as one of the top SEO influencers in the industry. As an international SEO consultant, she has made significant contributions to the field and has built a strong reputation for her expertise and knowledge.
With a successful career spanning over a decade, Solis has worked with numerous high-profile clients and has helped them achieve remarkable results in terms of improved search engine optimization. She is the founder of Orianti, an SEO consultancy that provides invaluable guidance and strategies to businesses seeking to enhance their online visibility.
With her passion for all things SEO, Solis has amassed a substantial following on Twitter, currently boasting an impressive 47,000 followers. Here, she regularly shares valuable insights, tips, and industry updates that resonate with her audience of business owners, marketing professionals, and SEO enthusiasts.
As a sought-after keynote speaker, Solis has appeared at various SEO conferences where she shares her extensive knowledge to educate and inspire others within the industry. With her deep understanding of search algorithms and ever-changing ranking factors, she has established herself as an influential voice in the SEO community.
In conclusion, Aleyda Solis is a highly respected international SEO consultant and top SEO influencer. Her expertise, combined with the success of her SEO consultancy, Orianti, has solidified her position as a leading figure in the field of search engine optimization.
20. Richard Baxter
Richard Baxter is a renowned SEO expert and the founder of SEOgadget and Builtvisible. With a strong focus on website audits, technical optimizations, and site architecture, Richard Baxter has established himself as an authority in the field.
As the founder of SEOgadget, Richard Baxter has been instrumental in providing comprehensive website audits for businesses of all sizes. These audits are designed to identify technical issues and provide actionable recommendations to improve search engine visibility. With his extensive knowledge and experience, Richard helps businesses optimize their websites for maximum performance.
In addition to website audits, Richard also specializes in technical optimizations. He understands the intricate details of technical SEO and takes a meticulous approach to ensure websites are structured and optimized for optimal search engine rankings. Richard’s expertise in this area is highly sought-after by businesses and SEO professionals alike.
By following Richard Baxter, you gain access to valuable insights into technical SEO best practices. His expertise and experience can help you fine-tune your website for improved search engine visibility, drive organic traffic, and stay ahead of the competition. Whether you are a business owner, SEO professional, or digital marketer, Richard Baxter’s expertise is invaluable in achieving your search engine optimization goals.
21. Kevin Indig
Kevin Indig is a highly esteemed SEO director and growth marketing expert who has made a significant impact in the field of search engine optimization. With his deep understanding of organic growth strategies and SEO-driven content marketing, Indig has become a valuable source of advice for those looking to boost their online presence and grow their business.
As an SEO director, Indig has honed his skills and expertise in implementing effective SEO strategies that drive organic traffic and improve website rankings. His knowledge and insights into the industry have earned him a well-deserved reputation as an influencer in the SEO community.
Indig’s focus on growth-oriented SEO strategies sets him apart from other experts in the field. He understands that success in digital marketing requires more than just technical optimization – it demands a comprehensive approach that integrates SEO, content marketing, and user experience.
Through his work and various speaking engagements, Indig shares valuable advice on how to create SEO-driven content that not only attracts search engines but also resonates with the target audience. His expertise in growth marketing allows him to offer unique insights into optimizing websites for maximum visibility and conversion.
With Kevin Indig’s guidance, businesses and digital marketers can gain a competitive edge by implementing effective SEO strategies that drive organic growth and deliver long-term results.
22. Joost de Valk
Joost de Valk is the founder and CEO of Yoast, an SEO agency that gained popularity with its widely-used WordPress plug-in. While his follower count on Twitter may not be as high as some other SEO influencers, Joost de Valk is undoubtedly a micro-influencer who holds significant influence in the SEO industry.
As the creator of Yoast, Joost de Valk has been able to channel his expertise in search engine optimization into a powerful tool that has helped countless website owners optimize their content for better visibility on search engines. The Yoast SEO plug-in offers features that assist with keyword optimization, meta tags, XML sitemaps, and other crucial elements that contribute to a website’s ranking.
Joost de Valk’s influence extends beyond his plug-in. His insights and knowledge in SEO garnered him a loyal following in the SEO community. He frequently shares his expertise through blog posts, webinars, and speaking engagements, making him a trusted and respected voice in the industry.
Joost de Valk may not have the same social media reach as other SEO influencers, but his impact on the SEO industry cannot be underestimated. As a micro-influencer, his contributions through Yoast and his extensive knowledge have solidified his position as one of the top SEO influencers in the digital marketing world.
23. Andrew Shotland
Andrew Shotland is the founder of LocalSEOGuide, a renowned SEO consultancy. With an impressive background in the industry, Andrew has become a prominent figure and a well-respected SEO influencer.
Having worked with major companies, Andrew has amassed a wealth of knowledge and experience in the field. His expertise has led him to contribute to reputable news platforms such as NBC and Showtime, where he has provided insights into the intricacies of search engine optimization. As a leading voice in the industry, he has also served as a keynote speaker at various events, sharing his expertise with audiences worldwide.
In addition to his professional accomplishments, Andrew has a strong online presence. On Twitter, he has amassed a following of over 12,200 followers, who eagerly engage with his valuable insights and updates on SEO strategies and trends. His active participation in the SEO community has made him a trusted source of information for business owners, digital marketers, and SEO enthusiasts alike.
Overall, Andrew Shotland’s contributions to the SEO industry, his online presence, and his ability to effectively communicate complex concepts have solidified his position as a highly respected SEO influencer.
24. Andy Beal
Andy Beal is a renowned name in the digital marketing industry, known as the “original online reputation expert.” As the CEO of Reputation Refinery, Beal has dedicated his career to helping individuals and businesses maintain and improve their online reputation. With a strong presence on social media, particularly on Twitter, he has become one of the top SEO influencers with a following of over 30,300.
Beal’s expertise lies in understanding the impact that online reputation can have on businesses and individuals. He recognizes that in today’s digital age, where information is readily available at our fingertips, maintaining a positive online reputation is crucial. Beal advises his clients on effective strategies for managing their online presence, mitigating potential risks, and maximizing their online reputation.
Through his thought leadership and industry insights, Beal has established himself as a trusted voice in the SEO community. His expertise and experience have made him a valuable resource for business owners, digital marketers, and online influencers seeking to navigate the complexities of online reputation management.
With his vast knowledge and understanding of the subject, Andy Beal has solidified his position as a top SEO influencer. His dedication to helping individuals and businesses maintain or improve their online reputation has made him a respected figure in the industry. Through his company Reputation Refinery and his active presence on Twitter, Beal continues to influence and shape the way we approach online reputation management.
25. Angie Schottmuller
Angie Schottmuller is a highly regarded SEO influencer renowned for her expertise in content marketing and link building. She has gained recognition as one of Forbes’ top influencers, solidifying her position as a thought leader in the industry.
Beyond her accomplishments in the SEO world, Angie is also known for her love of Star Wars. This unique blend of tech-savvy marketing prowess and pop culture passion sets her apart from other influencers in the field.
With a Twitter following of 18,700, Angie Schottmuller has established herself as not only a key player in the SEO community but also a relevant voice that resonates with a wide audience. Business owners, digital marketers, and online marketers constantly seek out her insights and expertise to improve their SEO strategies and drive organic traffic to their websites.
Whether through her engaging blog posts, speaking engagements, or social media presence, Angie continues to inspire and educate marketers on the latest trends and best practices in content marketing and link building. Her innovative ideas and in-depth knowledge make her an invaluable resource in the SEO industry.
26. Ann Smarty
Ann Smarty is a highly respected and influential SEO expert, blogger, and content marketing strategist in the industry. With her extensive knowledge and contributions, she has firmly established herself as a thought leader.
One of Ann Smarty’s notable contributions to the SEO industry is as the founder of MyBlogGuest, a popular SEO community site. This platform has played a significant role in connecting and building relationships among bloggers and content creators. Through MyBlogGuest, Ann Smarty has nurtured a community that benefits immensely from her expertise in link building and content marketing.
As an expert in link building, Ann Smarty has provided valuable insights and strategies to help businesses improve their SEO strategies. Her expertise in this field has made her a sought-after speaker at various conferences and events within the industry.
Ann Smarty is also known for her regular contributions to various industry publications, where she shares her knowledge and expertise through blog posts and articles. This has garnered her recognition and established her as a respected figure within the SEO community.
Overall, Ann Smarty’s background, expertise, and contributions to the SEO industry as the founder of MyBlogGuest, her expertise in link building and content marketing, and her regular contributions to industry publications and speaking engagements make her a highly influential and respected figure in the field.
27. Gary Illyes
Gary Illyes is a prominent figure in the SEO industry known for his role as a webmaster trends analytics at Google. With his extensive knowledge of search engine optimization, Illyes provides direct and informative answers to SEO-related questions, making him a highly regarded influencer in the field.
As a part of Google, Illyes plays a crucial role in monitoring and analyzing webmaster trends, allowing him to stay up-to-date with the latest developments in search engine algorithms and organic traffic. His insights and expertise make him a go-to source for business owners, digital marketers, and SEO professionals seeking reliable information.
Apart from his role at Google, Illyes has garnered a significant following on social media platforms such as Twitter, where he shares valuable SEO tips, industry news, and answers to popular queries. This has further established his credibility as an SEO influencer and a reliable source of information.
Gary Illyes’ direct and informative approach, along with his expertise in webmaster trends analytics, has made him a key figure in the SEO community. His contributions have helped countless individuals and businesses navigate the ever-changing landscape of search engine optimization and achieve their online marketing goals.
28. Glenn Gabe
Glenn Gabe, a prominent figure in the SEO industry, is widely recognized as a top SEO influencer and consultant. As the founder of G-Squared Interactive, a digital marketing agency, Glenn has established himself as an expert in various aspects of search engine optimization.
One of Glenn’s areas of expertise lies in Google algorithm update recovery. With his in-depth understanding of search algorithms and their impact on website rankings, he has helped numerous businesses recover from sudden drops in organic traffic caused by algorithmic changes. Glenn’s proven strategies and techniques have not only restored their rankings but also enhanced their overall SEO performance.
In addition to algorithm recovery, Glenn is also known for his proficiency in conducting technical SEO audits. By meticulously analyzing a website’s technical elements, he identifies and resolves issues that may hinder its visibility and performance on search engines. His comprehensive audits provide valuable insights and actionable recommendations that help businesses optimize their websites for better search engine rankings.
Glenn Gabe’s expertise extends beyond consulting. He is also highly sought after as a speaker and trainer, sharing his extensive knowledge and insights with audiences worldwide. Through his SEO training sessions, he equips marketers, business owners, and digital enthusiasts with the necessary skills and knowledge to navigate the ever-evolving SEO landscape.
With his exceptional track record of delivering results and his continuous contributions to the SEO community, Glenn Gabe has solidified his position as one of the most influential figures in the industry. Whether it’s algorithm recovery, technical audits, or SEO training, Glenn’s expertise sets him apart as a go-to resource for all things SEO.
29. Julie Joyce
Julie Joyce is a prominent figure in the SEO industry, known for her insightful contributions and thought leadership. With a strong Twitter following and a co-founder of SEO Chicks, Joyce has established herself as a trusted authority within the digital marketing community.
As a co-founder of SEO Chicks, a blog and community dedicated to empowering women in the SEO industry, Joyce has championed diversity and inclusivity in the field. This role has allowed her to connect with like-minded professionals and share her wealth of knowledge and experience.
What sets Julie Joyce apart from other industry influencers is her ability to infuse humor and heart into her tweets. Her witty and engaging posts not only entertain but also provide valuable insights into the ever-evolving world of SEO.
While Joyce may be considered a micro-influencer compared to some bigger names in the industry, her impact cannot be underestimated. With a dedicated following on Twitter, she has the ability to reach and influence a niche audience of SEO enthusiasts, business owners, and digital marketers.
Julie Joyce’s contributions as a co-founder of SEO Chicks, her impressive Twitter following, and her humorous and heart-warming tweets make her a unique and valuable micro-influencer in the SEO community.
30. Kyle Roof
Kyle Roof is a renowned name in the world of SEO. As a pioneer of science-based search engine optimization, Kyle has made significant contributions to the industry. With an extensive background in web development, he has conducted over 350 scientific tests on Google’s algorithm, providing valuable insights for SEO professionals.
Kyle is known for co-creating PageOptimizer Pro, a cutting-edge tool that helps optimize web pages based on data-driven metrics. This software has revolutionized the way SEO experts approach on-page optimization, making it more efficient and effective.
In addition to his work with PageOptimizer Pro, Kyle is also the co-founder of Internet Marketing Gold (IMG) and the High Voltage SEO firm. These ventures showcase his entrepreneurial spirit and his commitment to delivering results-driven solutions to clients.
As an influential figure in the SEO community, Kyle’s expertise and knowledge has made him a sought-after speaker and consultant. He regularly shares his insights through blog posts, interviews, and speaking engagements, providing valuable guidance to business owners, digital marketers, and SEO professionals.
With his immense contribution to the field of search engine optimization and his commitment to furthering the industry’s understanding of Google’s algorithm, Kyle Roof has firmly established himself as a leading figure in science-based SEO.
31. Mike Volpe
Mike Volpe is a highly respected figure in the digital marketing industry, known for his expertise in SEO and his extensive background as the former CMO of HubSpot and the current CMO of Cybereason. With a Twitter following of over 78,100, he has established himself as a prominent influencer in the world of SEO.
During his time at HubSpot, Volpe played a crucial role in the company’s growth, helping it become a leader in inbound marketing. His strategic insights and innovative approach to SEO have been instrumental in shaping the industry. Volpe’s experience in leading marketing teams and driving successful campaigns has earned him a well-deserved reputation as a thought leader and influencer.
As the current CMO of Cybereason, Volpe continues to make waves in the digital marketing world, leveraging his SEO knowledge and expertise to drive growth and cultivate success. His ability to stay up-to-date with the latest industry trends and algorithm updates makes him a trusted source of information for business owners, marketers, and SEO professionals alike.
With his deep understanding of SEO strategies and his proven track record in the industry, Mike Volpe stands out as a top influencer in the SEO community. His blog posts and social media presence provide valuable insights for anyone looking to improve their SEO knowledge and drive organic traffic to their websites.
32. Lisa Paasche
Lisa Paasche is the esteemed founder and CEO of Verve Search SEO agency. With her impressive background as an angel investor, mentor, and conference speaker, Lisa has made significant contributions to the world of digital marketing and search engine optimization.
With over 20,000 followers, Lisa has built a strong online presence. Her followers have the option to stay updated with her latest insights and industry knowledge by following her blog. Through her blog posts and social media content, Lisa shares valuable information on SEO strategies, business growth, and the latest trends in the industry.
As an angel investor, Lisa has provided strategic guidance and support to promising startups in the digital marketing field. Her mentoring has helped numerous individuals and businesses achieve their goals and succeed in the competitive online landscape.
Lisa is also a highly sought-after conference speaker, gracing the stage at various industry events. Her speaking engagements not only inspire and educate audiences but also solidify her position as one of the top SEO influencers. Her expertise and passion for the industry make her an invaluable resource for business owners, digital marketers, and SEO enthusiasts.
In a rapidly evolving digital world, Lisa Paasche stands out as a visionary leader, providing the SEO community with expert guidance and insights. Her contributions to the industry and her commitment to mentoring and educating others make her a true influencer in the SEO field.
33. Dr. Pete Myers
Dr. Pete Myers is a highly regarded marketing scientist at Moz and is widely recognized as one of the top SEO influencers in the industry. With his extensive knowledge and expertise, he has become an authority figure in search engine optimization. One of Dr. Myers’ remarkable achievements is his creation of the Google Algorithm Change History timeline, which meticulously documents the changes Google has made to its search algorithms over the years.
With an impressive following of 50,800 on Twitter, Dr. Myers has established himself as a go-to source for SEO insights and updates. His ability to analyze algorithm changes allows him to provide valuable information on how these shifts can potentially impact search engine results pages (SERPs). This makes him an indispensable asset for SEO professionals and business owners looking to stay ahead in the constantly evolving digital landscape.
As a marketing scientist at Moz, Dr. Myers consistently publishes informative blog posts and offers actionable advice on SEO strategies. His contributions and thought leadership have cemented his position as a trusted figure within the SEO community. With his dedication to sharing his SEO knowledge and expertise, Dr. Pete Myers continues to be a highly influential figure in the industry.
34. Shama Hyder
Shama Hyder is a powerhouse in the digital marketing industry and one of the top SEO influencers. As the CEO and founder of Marketing Zen, she has made a significant impact on the world of search engine optimization and online marketing.
With her millennial perspective, Hyder brings a fresh and innovative approach to the field. She understands the evolving nature of SEO and how digital marketing strategies can effectively target today’s tech-savvy audience. Her expertise and insights have made her a sought-after speaker and consultant for businesses looking to optimize their online presence.
Hyder’s success stems from her deep understanding of the digital landscape and her ability to adapt to the constant changes in algorithms and search engine updates. She has been featured in prominent publications and media outlets, such as NBC Nightly News, as a thought leader in the industry.
As a top SEO influencer, Hyder provides valuable insights through her popular blog posts and engages with the SEO community. Her contributions help business owners, digital marketers, and online entrepreneurs stay ahead of the curve and effectively drive organic traffic to their websites.
With an impressive track record and a keen business acumen, Shama Hyder continues to be a leading voice in the SEO industry. Her ability to navigate the complex world of digital marketing and provide actionable strategies has solidified her position as a trusted influencer in the field.
35. Shane Barker
Shane Barker is a highly influential figure in the world of SEO, with a vast following of 26,600 on Twitter. With an impressive career as an influencer marketer and consultant, Barker is an expert in various aspects of digital marketing.
One of Barker’s key areas of expertise lies in content marketing. His frequent tweets showcase valuable tips and advice on creating compelling and engaging content that drives traffic and conversions. With his extensive experience in the field, Barker offers invaluable insights to business owners and digital marketers looking to enhance their content marketing strategies.
Additionally, Barker’s knowledge extends beyond content marketing to encompass all aspects of digital marketing. Whether it’s social media marketing, affiliate marketing, or search engine marketing, Barker is well-versed in the strategies and tactics that yield results.
With his extensive Twitter following and wealth of knowledge, Shane Barker is undoubtedly a go-to resource for anyone seeking expert advice on influencer marketing, content marketing, and digital marketing. His expertise and insights make him an authority figure in the industry, and his contributions are highly valued by his target audience.
36. Wil Reynolds
Wil Reynolds is a highly influential figure in the SEO industry as the co-founder of SEER Interactive and a renowned digital marketing consultant. With years of experience and expertise, he has made significant contributions to the field.
One of the standout qualities of Wil Reynolds is his engagement with his Twitter followers. He actively interacts with his audience, sharing valuable insights, answering questions, and providing guidance on various digital marketing topics. This commitment to engaging with others has not only helped him grow a loyal community but has also allowed him to stay in touch with the needs and concerns of marketers and business owners.
As the co-founder of SEER Interactive, an industry-leading digital marketing agency, Wil Reynolds has played a pivotal role in providing innovative strategies and solutions to clients. His exceptional understanding of SEO and his ability to analyze data sets him apart from the competition. By combining technical expertise with a deep understanding of user intent, Wil Reynolds has helped countless businesses achieve organic growth and improve their online presence.
Overall, Wil Reynolds is a highly respected digital marketing consultant who has left a lasting impact on the SEO industry. His commitment to knowledge sharing and engagement, along with his expertise, has solidified his position as one of the top influencers in the field.
SEO Influencers Summary
SEO influencers play a crucial role in the digital marketing industry by providing valuable insights that can improve businesses’ online visibility. These influencers, such as Brian Dean, Danny Sullivan, and Matt Cutts, are considered experts in SEO strategies and have a deep understanding of search engine optimization.
By following their advice and actively keeping up with industry trends, businesses can leverage their knowledge to achieve higher search engine rankings and increase revenue. These influencers have a wealth of experience and knowledge, making them trustworthy sources for understanding and implementing SEO best practices.
Their significance lies in their ability to guide businesses on optimizing their websites and content to rank higher in search engine results pages. They offer valuable tips and techniques to attract organic traffic, increase visibility, and drive conversions. Their expertise is particularly important given the constant updates to search engine algorithms that can significantly impact rankings.
Staying connected with SEO influencers and their insights can help businesses stay ahead in the fast-changing digital landscape. By following these influencers and incorporating their advice, businesses can effectively navigate the complexities of SEO and achieve their online marketing goals.
